New Member Integration  

New Member Integration Background

One of the greatest challenges for any membership-based organization is attrition.

There are always  legitimate reasons for members departing such as retiring, moving away,
passing or changing industries. In each of these cases though, in our industry, there are new prospective members moving into positions who are eligible for Skal membership!

However,   our attrition is more often newer members who haven’t fully appreciated the
value of membership because they have not been fully engaged or oriented.

In   2019,   a   task   force   of   members   from   across   Canada   launched   a   survey   of   members   who had   joined   in   more   recent   years.   These   members   were   surveyed   on   their   understanding   of Skal   locally,   nationally   and   worldwide,   and   the   tangible/   intangible   benefits   of   membership.
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Welcome to Skal!  What will you experience?

You will be invited to attend an event as a guest of Skal. You will meet our Club members and learn about Skal resources, networking and benefits. Some clubs invite you to attend another event on your own initiative to give you the opportunity to have a broader appreciation of the organization and determine if the organization realizes your professional goals.

Clubs want to ensure that prospects have an appreciation of what the organization represents and that a new member’s expectations are understood. Skal is your investment to enrich your personal and professional network. Skal is about friendship and amicable first and then doing business with friends. (It is not just a social club or a leads club)

You will complete an online application form that is approved by all three levels of Skal: Club, Canada and Internationally.

SKAL INTERNATIONAL You  will  receive  an  official  welcome  and  your  personal  credentials  providing  access  to  the world database and all member resources and benefits.

SKAL CANADA You will receive an orientation about the Skal websites (International, National and Clubs) and the resources and services that are available. There are specific programs directed at expanding business and social networks within Canada.

SKAL CLUB You will be mentored for the initial months with you joining hosted tables with the Club President, your membership sponsor, Secretary, National Board Representative and Past Presidents. During the initial 3 events after joining, you will be formally inducted and presented with your membership kit, provided an opportunity to introduce yourself and your organization, and engage with as many members as possible.

CLUB EVENTS Events range from informal dinners, programs with keynote speakers, special tours, spousal/companion events, outside extra curricular activities such as sports events, entertainment, overnight social events at member properties. In addition, there are North American and International conferences that provide more opportunities to meet members on the world stage.

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Recruiting

Identifying Prospective Members' Priorities
Why belong?

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Sponsor's Role

Engaging Guests
Inviting/ engaging guests - First Event

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Onboarding

New Member Integration Meaningful Mentorship

Club Resources

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Skal Canada
President's  Welcome Video Message

Skal  Club
  President's
Welcome Letter Template

Download the Word doc to
add your club logo and customize text

download letter template



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Skal International
Tools for
Welcoming New Members

Our sincere appreciation to the Skal members across Canada who committed their time and resources to create this comprehensive
guide to help our clubs recruit new members and help guide them in understanding the scope and value of their membership!
Chair Mark Schaay - Halifax;  Ann Worth - Prince Edward Island;  Kevin Burgess - Halifax;
Christine Louden - Vancouver;  Hank Van Weeldon - Edmonton;  Serge Doyon - Quebec